First-Time Exhibitors

We look forward to seeing you at ap&m for the first time! As a First-Time exhibitor to our show, we would like to take this opportunity to provide some tips and suggestions to help prepare your staff and booth to stand out from the crowd.

Show Schedule

Exhibitor Build Up 

Monday 18 May 9:00 AM - 6:00 PM Custom Build/Space Only Build-Up Only
Tuesday 19 May 8:00 AM - 9:00 PM Custom Build/Space Only Build-Up Only
Tuesday 19 May 12:00 PM - 7:00 PM Shell Scheme Exhibitors
Wednesday 20 May 8:00 AM - 9:00 AM All Exhibitors

The exhibition will be open for visitors:

Wednesday 20 May 9:00 AM - 5:30 PM
Thursday 21 May 9:00 AM - 3:00 PM

Exhibitor Breakdown

Thursday 21 May 3:00 PM - 10:00 PM

Hotel and Travel Options

ap&m Europe 2020 will take place in Manchester, United Kingdom. Click here to see the full venue details.

The official accommodation partner for ap&m Europe 2020 is BCD Meetings & Events. Click here to look at hotel options.

Exhibitor Resources

Click here to view the exhibitor resources centre for ap&m Europe 2020. It provides a plethora of general event information including the necessary primary contract supplier details.

If you can't find specific information you are looking for in the exhibitor resources centre, please contact: 

Operations Team
+44 (0) 207 017 7119
[email protected]

Tips for Pre-show Preparation and Onsite Action Items


  • Have you decided your goal for the show? Is it to gain orders, get brand awareness, make connections? It sounds simple, but having this answer can make your show even more successful.
  • Contact your customer base telling them you will be at the show and what booth your booth number is.
  • Marketing (information coming soon) and Sponsorships can add that little something extra to help you stand out from the crowd.
  • FAQs: Visit the FAQ page
  • ap&m Summit - Upgrade your badge to include the Summit for more intimate networking opportunities and in-depth discussion on a range of MRO topics.


  • Giveaways - Offering branded giveaways can attract passers by to your booth and give them something to remember you by after the event.
  • Lead Retrieval - Investing in a badge scanner will help to keep track of sales leads and their contact info which will also save time and effort in the long run.
  • Badge/Business cards - Make sure that you have your badge and business cards on you at all times.
  • Subsistence - Make sure you have plenty of water and snacks.
  • Need help onsite? Know where the exhibitor services desk is located on the show floor.

Meet the Buyers

Meet the Buyers is the signature networking platform at ap&m Europe. It consists of pre-arranged face to face, 10 minute meetings between buyers (airlines, lessors, OEMs, MROs) and suppliers (you); business speed dating in a nutshell! 

As part of your exhibitor package, you will be given a set number of meeting slots, depending on your booth size. You will be matched with buyers depending on the criteria you provide and you will also be able to select specific buyers to meet. Click here for more information.

Tips for a Successful Meet the Buyers Session

  • Establish if the person you’re dealing with has any connection to the decision making/supply chain of what you have to offer. If they don’t, do they know who does and can they effect an introduction? If they can’t, get an introduction to the most senior person they’re willing to share with you and follow up.
  • If the buyer is involved in the decision making/supply chain, are they locked into any long term agreements which would make further discussion pointless at this time? If they are, at least you know and you’ve made a useful contact for the future. If they aren’t (or if they are due for renewal soon), make arrangements to follow up at a later date.
  • Avoid the “I’m not bothering with him/her, he’s the wrong job title/division/function” fallacy. You only have ten minutes – your goal is to be able to follow up with them after the show. There’s a very good chance they’ll know someone who’ll know someone who can help you.
  • When your meeting ends (there will be screens up and a speaker system to inform you of each slot change), please leave the table promptly as others will almost certainly be waiting.

Booth Design

The look of your stand should be your top priority; a well-designed booth sets the stage for success. We have seen many different and innovative booth designs over the years, here are some tips on what we think makes a great design:

  • You don’t have to spend a fortune, but a little pre-planning is essential. Making sure you know the exact dimensions of the stand, including the height of the walls, will mean no nasty surprises when you arrive!
  • Build your stand around your goal for the show. Want to get brand awareness? Make sure your booth and brand stand out and clearly convey the product(s) or service(s) you are trying to sell. Want to gain sales? Have a meeting area with chairs and a table so that you can sit down with clients and discuss your offerings.
  • When it comes to display, less is more. Visitors will want to see the quality of your products/services and get a feel for what you do. It’s not a shop, and you don’t need every item you sell. Use the walls for displaying your best product/USP at eye level.
  • Make sure to leave enough floorspace for visitors to fit in. A counter or table at the front of your booth could visually block attendees from entering the exhibit space from the aisle, even when talking to booth staff. Seating, a charging station, refreshments and recreation space encourage weary attendees to take a break in your booth.
  • If you want to attract footfall to your stand, how about some giveaways? Get some branded items on your booth that may prove useful or desirable to visitors and give them something to remember you by. Most exhibitors bring along pens, bags, candy, keyrings etc. Why not be a little different!


What is Boothmanship?

Simply put, Boothmanship is the way you conduct yourself when you are on your booth during show floor hours. It can go a long way in determining whether or not you have a successful show. Here are a few tips and ideas on how to make good Boothmanship work to your advantage:

  • It takes only 4 seconds to make a first impression on an attendee, good or bad, and you only have 1 chance to make a first impression so make it count!
  • An average salesperson in an exhibition will make 6 contacts an hour.
  • 55% of communication at a trade show is non-verbal.
  • 86% of what an attendee will remember about your exhibit is related to the booth staff's performance, actions and comments.
  • 6 weeks after the show, attendees won't remember your booth but they WILL remember you!

Tips for a Top-Notch Booth Staff

Attendees have expectations when they come to your booth. To be memorable, be:

  • Enthusiastic
  • Professional
  • Knowledgeable
  • Friendly
  • Courteous to your "guests"

Tips for Booth Etiquette

  • SMILE! Have a positive attitude. How often do potential customers make a special trip to see you?
  • Carry and use breath freshener spray or small mints (Tic Tacs vs. large, bulky mints). Shy away from spicy or garlicky food!
  • Keep your booth neat & tidy!
  • While working the exhibit, don't sit in your booth or lean on the exhibit counters.
  • Don't spend time talking on your phone or to your other booth staff.
  • Make eye contact; never ignore a prospect, even if you're with another prospect. (Give them a nod and "just a minute" sign). Include them into your conversation.
  • Greet attendees by name. If you can't pronounce it, ask!

Meet Your Neighbours

Take the time to visit other booths and gain valuable insight into your competitors, trends in the industry, vendors and more.

Plus, understanding how other companies present themselves and their products may serve as inspiration for future exhibits.

Dress to Impress (While Remaining Comfortable)

Business casual attire is generally ideal for ap&m exhibitors. It provides a professional appearance while ensuring that you remain cool and comfortable throughout the event.

You will be on your feet for most of the day, so be sure to wear comfortable shoes! It’s also a good idea to dress in layers as temperatures may vary.

Post Show

Make sure that you follow up with your booth leads within a week of the show. This will help keep your product fresh in their mind, show that you want to do business, and get your leads into the next step of the sales process.

Evaluate the event based on your goals. What worked; what didn't?

Don't forget to fill out our survey after the event, it provides us invaluable feedback on what we can do better!

Contact Us

If you have any logistical questions before the show - including exhibitor services, booth rules & regulations and badge registration, please contact Arabella Martin-Nunn.

You can also contact your sales representative regarding any other issues: 

For Europe/Middle East/Africa:
Victoria Keeble
+44 (0) 207 017 7148
[email protected]

For Americas/Canada:
Beth Eddy
+1 561 279 4646
[email protected]

For Asia-Pacific:
Clive Richardson
+44 (0) 7501 185257
[email protected]